CREATIVE DIRECTOR / SALESFORCE
Oct 2021 – Present

• Creative leader driving brand, product, and community storytelling across integrated campaigns, web experiences, and large-scale in-person and virtual events.

• Partner with senior stakeholders across Product Marketing, Demand Gen, Events, and agencies to develop differentiated messaging and scalable visual systems that translate complex technology into compelling narratives, driving ~$348M in annual marketing pipeline.

• Lead and mentor a team of ~6 creatives across Sales Cloud, Revenue Cloud, and Salesblazer, scaling to 200+ projects and ~4K assets annually while maintaining craft excellence, brand consistency, and integrating AI-driven workflows.

• Define and lead the annual Sales Product Marketing Creative Vision, aligning creative to business goals.

• Direct immersive brand experiences for flagship moments including Dreamforce, World Tours, and NRF, as well as virtual launches (2,500+ attendees, 112% to goal).

• Led AI agent launches across campaigns, virtual events(~2500 live attendees, 112% to goal), and digital channels.

• Created “Happy Shopping,” establishing Salesforce’s voice in modern retail; launched across display, social, long-form content, video, and Shopping Insights HQ (37.5% CTR vs. 25% benchmark).

• Directed SF Powers the Holidays, generating 1.5M impressions, 52× ROI, ~25% share of voice (+144% YoY), and $131.4M in pipe (+130% vs. goal).

ASSOCIATE CREATIVE DIRECTOR / GOOGLE ASSISTANT
Epsilon, Publicis Groupe • 2015 – 2021

• Led global creative vision and execution for the Google Assistant CRM program, delivering personalized, educational content to millions of users weekly.

• Launched the program internationally (2017) and drove multiple creative evolutions to make email communications responsive, dynamic, scalable, and personalized.

• Built and mentored a global team (~12 copywriters, designers, and production artists across AMER, EMEA, and APAC), partnering with developers to deploy every touchpoint.

• Expanded scope to include Google Assistant landing pages, product notifications, and app/store creative, while leading concept work for Google Maps, Google Merchant Center emails, and Google Home campaigns.

• Awarded Platinum (Hermes Creative Awards), Platinum (MarCom), Gold (Horizon Interactive), Certificate of Excellence (The Echos), and Best Online Newsletter (Internet Advertising Competition) for Assistant CRM program work.

SENIOR ART DIRECTOR / DELTA AIRLINES & GIA
Epsilon • 2014 – 2015

• Partnered with the ECD to lead a 20+ person creative team and pitch to the Board of Directors, winning the Gemological Institute of America account.
  

• Designed digital and print assets for Delta’s Uplift program, motivating employees to promote the SkyMiles Credit Card.

SENIOR ART DIRECTOR / DOVE, CAMPAIGN FOR REAL BEAUTY
Ryan Partnership • 2008 – 2012

• Art Directed the Dove Campaign for Real Beauty across print, digital and video to help build self esteem within women and girls.

• Led the experiential Dove Show Us Your Skin campaign featuring Jenny Garth across video, app, OLA, website, and Times Square billboards; directed video and a photoshoot featuring 30+ women.2012

• Art Directed the Dove Campaign for Real Beauty across print, digital and video to help build self esteem within women and girls.

• Led the experiential Dove Show Us Your Skin campaign featuring Jenny Garth across video, app, OLA, website, and Times Square billboards; directed video and a photoshoot featuring 30+ women.

SENIOR ART DIRECTOR / DOVE MEN+CARE
Ryan Partnership • 2010

• Led UX and design for the first Apple iAd; partnered with Apple’s dev team to create the Dove Men+Care iAd, one of four featured at WWDC 2010.

ART DIRECTOR / FIVE STAR
Ryan Partnership • 2008 – 2010

• Created the Five Star back-to-school campaign; hand-drawn illustrations appeared on 30M+ notebooks, in-store displays, OLA, and a microsite.

• Art Directed Five Star TV commercial shot at Ascot, England.

Best Content Marketing Launch Winner
Salesblazer - Salesforce, 2024

Best Content Marketing Program Winner
Salesblazer - Salesforce, 2024

Hermes, Platinum
Google Assistant Newsletter Program, 2018

Marcom, Platinum
Google Assistant Newsletter Program, 2018

Echos, COE
Google Assistant Newsletter Program, 2018

Horizon Interactive, Gold
Google Assistant Newsletter Program, 2018

IAC, Best Newsletter
Google Assistant Newsletter Program, 2018

ADDY, Silver
CenturyLink, The Internet Is Weird PreRoll, 2015

ADDY, Silver
CenturyLink, Animal Interviews PreRoll, 2015

IAB MIXX, Silver
Dove, Brand Awareness and Positioning, 2013

REGGIE, Silver
Dove, New Product Launch Promotion, 2012

OMMA, Finalist
Five Star Back-to-School Campaign, 2010

OMMA, Finalist
Dove Men+Care iAD, 2010

Ryan Partnership, Creative Award
2009

CT Ad Club, Gold
United Nations, Consumer Poster, 2008

CT Ad Club, Gold
United Nations II, Consumer Poster, 2008

CT Ad Club, Gold
United Nations, Integrated Campaign, 2008

CT Ad Club, Gold
Outhouse Self Promotion, 2008

CT Ad Club, Judges Award
Outhouse, Overcome Adbesity, 2008

CADC, Silver
Student print published, 2007

Adobe Suite / Firefly, Photoshop, InDesign, Illustrator, Premiere Pro

Google Suite / Drive, Sheets, Docs, Slides

Figma

Sketch

AI Tools / Claude, ChatGPT, Gemini, Runway, Firefly, MidJourney

Braid Mission Foster Youth Mentor, 2022-2024
San Francisco, CA

B.A., Graphic/Information Design, December 2006
Central Connecticut State University, New Britian, CT