I was Senior Art Director on Dove’s Show Us Your Skin campaign—Dove’s largest living ad campaign celebrating real women. Women who shared their photos dynamically appeared in live Dove ads nationwide, including three billboards in Times Square.

I originated the concept and art direction for the 3D photo Dove, which was selected as the campaign’s key visual. I led a photoshoot with 60+ women and directed OLV video to scale the idea across rich media, print, OOH, and digital display. I also designed the end-to-end online experience across the website and app.

1 billion media impressions and an average online engagement time over 3 minutes (80% above goals) drove double digits lifts in brand appeal, message association and purchase intent especially among critical non-Dove users.