• Led global creative vision and execution for the Google Assistant CRM program, delivering meaningful, personalized experiences for millions of users.

• Launched the program internationally (2017) and drove multiple strategic creative evolutions to make communications responsive, dynamic, scalable, and personalized.

• Created and mentored a global team (AMER, EMEA, APAC) of copywriters, designers, production artists, while partnering with developers to deploy every touchpoint.

• Expanded business to lead creative of Google Assistant landing pages, product notifications, and Global Google Assistant App and Play Store Creative. Additionally, worked across multiple Google acccounts creating concepts for Google Maps, emails for Google Merchanct Center and Google Home.

CRM program drove 745% increase in new feature adoption.

We saw 55% open rates with key segments.

Emails drove 12% lift in product usage.

And, we won a bunch of creative awards.

Online Advertising Creativity 2019 Winner, OMMA’s, 2019

Platinum, Hermes Creative Awards, 2018

Platinum, MarCom, 2018

Gold, Horizon Interactive, 2019

Certificate of Excellence, The Echos, 2018

Best Online Newsletter, Internet Advertising Competition, 2018