As Creative Director for the Salesblazer Community, I helped evolve and shape the visual identity and creative strategy behind one of Salesforce’s fastest-growing initiatives.

I led high-impact creative across Dreamforce, World Tours, and always-on channels—designing immersive activations and branded experiences that drove engagement and awareness. Partnering closely with Product Marketing, Content, and Community teams, I delivered cohesive, scalable experiences that helped thousands of Salesblazers connect, learn, and grow.

To build the program, I led the creative to launch the community on Slack, directed a photoshoot and video shoot of 9 Saleblazers, built event and social toolkits for partners to scale globally, directed in-person events, networking moments, videos, sizzles, and social campaigns and even helped craft a community song to be performed live at a luncheon and parade.

Over 2 years, the Salesblazer community grew to nearly 39K members with steady growth through event activations and online engagement.