I led the redesign of the Spark Fires website to elevate the brand’s digital presence and position it as a leader in high-end luxury fireplaces.

As Art Director, I shaped the creative vision and art direction to showcase the elegance, craftsmanship, and architectural beauty of the products, creating an experience that feels as refined as the fireplaces themselves. I developed the visual system and designed key launch pages that balance aspirational storytelling with intuitive product education—highlighting both the sophistication and effortless functionality of Spark Fires.

Clients loved the new design was live from 2016 until closing in 2024.