Dove Men+Care partnered with Apple to launch the iAd platform through the Dove Men+Care experience, showcasing the platform’s robust functionality and deep integration with the iPhone to set a new benchmark for mobile advertising.

As UX and Art Direction lead, I developed the core concept and visual experience for the iAd, collaborating closely with Apple developers in Cupertino to bring the execution to life. The final product was released with four other ads at WWDC and launched nationally.

The iAd was recognized as one of Apple’s top four launch experiences, and the collaboration was a point of pride for both the agency and client. It also received widespread press coverage, including features in Business Insider and The New York Times.