As Creative Director for Salesforce’s flagship products, I set the annual creative vision and lead the creative team to elevate brand expression across every touchpoint.

I help drive differentiated messaging and visual systems for our most high-profile moments—global campaigns, product launches, virtual events, and in-person at Dreamforce—pushing creative boundaries to deliver memorable, high-impact experiences. In close partnership with PMM, Demand Gen, and external agencies, I help shape the storytelling to showcase the transformative power of our products.

Scaled creative output to 200+ projects and 3,500+ deliverables annually through a lean six-person team.

Our creative helped drive $348M+ in MDP across events, campaigns, and email, while virtual events exceeded registration targets by 112%, reaching 2,500 attendees.